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Milan is the perfect setting in which to connect with Brando De Sica, one of Italian cinema’s most promising names. Indeed, where better than the city in which grandfather Vittorio De Sica shot Miracle in Milan, the box office hit that has entered the canon of classical cinema. In a conversation and photographic shoot that took place on the sensational rooftop terrace of the Townhouse Duomo by Seven Stars, we discover what makes Brando tick, what new projects are making his heart race, and the secret to his happiness, unlocked by none other than the iconic maestro David Lynch. Brando De Sica, as the latest in a long line of artists who have played major roles in shaping Italian cinema what made you choose directing over acting? At first I wanted to be a firefighter. I deliberately set fire to stuff on our terrace so I could use the gardening hose to put the blaze out, probably because I fell under the influence of my dad’s film I Pompieri after watching it so many times. I was always watching George A. Romero’s The Night of the Living Dead (1968) too, and was just totally awed by the special makeup effects, so much so that I went straight out to buy a kit of liquid latex, greasepaint and fake blood and to change my appearance and get myself up as a monster to go around scaring people. I was only eight years old at the time, maybe even younger. I thought these urges to play ’monster’ was a sign that I was meant to be an actor ... but then, when I was 12, I was given a tiny analogue movie camera, the most precious gift ever.This started me on making horror shorts, roping in my sister Maria Rosa (now the designer and owner of the successful Mariù De Sica label) and our dogs, literally covering them in makeup.That’s when it dawned on me that if I became an actor I’d be limited to playing a role whereas if I wrote and directed I could create the entire film by putting all the component parts, the lighting, the editing, the soundtrack, together myself.The director’s job is to make order out of chaos, and the set is controlled chaos. It helps me to be a better man and is the best job to have after that of rock star, although I could never have been a rock star, I’d not have lasted more than two days. Five must-see films, and why? The world of cinema is ‘polygamous’ by definition so an artist will never tell you that they prefer one or all five of his brides simply because he loves each and every one of them! Orson Wells used to say that there are no good or bad films, that all films are interesting because they tell you about the person behind the camera. I think films are like wine, offering many types of grapes and many different vin- tages, each of which is unique and distinct. Different things touch me in different ways, star ting with The Atlas by Jean Vigo,The Rules of the Game by Jean Renoir, The Pleasure by Max Ophüls, Kiss Me Deadly by Robert Aldrich, and Umberto D.and Miracle in Milan by Vittorio De Sica,my grandfather.Then there are cult movies like Fargo by the Coen brothers, the psychedelic elegance of Kenneth Anger, Michael Powell’s use of colour in films like Piping Tom and Black Narcissus, but also Lawrence of Arabia by David Lean, Soy Cuba by Michail Konstantinovič Kalatozov, Mio Zio and Play Time by Jaques Tati. The episode of La Ricotta, Le 120 giornate di Sodoma and Mamma Roma by Pier Paolo Pasolini, Don’t look now by Nicolas Roeg,The Devils by Ken Russel, Seconds by John Frankenheimer, the list is endless. Which directors do you admire, which inspire you the most? Definitely greats such as Andrei Tarkovsky, Stanley Kubrick, Luis Buñuel, Ingmar Bergman, Alfred Hitchcock, and Francois Truffaut, their entire filmographies are amazing feats. Plus the masterpieces directed by David Lynch’s, my tutor at USC in Los Angeles, Roman Polański, Orson Wells, Federico Fellini, Herzog, Sidney Lumet, Ernst Lubitsch,Vincente Minnelli, Akira Kurosawa, Steven Spielberg, Quentin Tarantino,Tod Browning, Roger Corman,Terence Fisher, Mario Bava, Elio Petri, and so many more. How do you remember college? What did you absorb from David Lynch’s tutoring? David is the most remarkable person I've ever met. But I was terrified that I’d made the worst ever first impression on him. I was a graduate Cinema student at the University of Southern California (USC), it was 8 o’clock in the morning and raining so hard that what arrived in the hallway outside the classroom was not me but a sopping, dripping mess. So I balked and decided to go back to Rome. My moral was at low ebb; I was so flustered and so full of self- doubt that I stumbled over to the emergency exit door, shoved it open and barged right into David Lynch. I was in total shock; I couldn’t believe that I’d actually crashed into my own iconic hero. But David was ultracool; he asked me if I was OK, if maybe something bad had happened. It was a serendipitous moment, in hindsight, one that struck something deep inside me: it was telling me that I absolutely had to stay. And so I pulled myself together and walked into the classroom with him. It was one of the best lectures I’ve ever attended. Did you become friends? I met him again after I left college through my friendship with Isabella Rossellini, who often came to LA for work, when he introduced me toTranscendental Meditation. Isabella then gave me a beautiful and treasured present, a painting called ‘Chicken Kit’ that David had given to her when they were together at the time of Blue Velvet it depicts a dismembered chicken next to a set of instructions on how to put it back together again. I feel part of their tribe and they consider me a friend. I paid a visit to him when I was in LA recently to take him a mediumlength film I’d just finished called The Right Woman (La Donna Giusta). It was a magical moment and David gave me a drawing he’d just completed of a guy tempested with dots, holding a radio in his hand and standing next to the words ‘I'm Crying my Radio’. He personally inscribed it with the dedication ‘Keeping Promises’, alluding to the pro- mise I’d given him to meditate every day. Unfortunately I haven't managed to doTM every day but am now making a renewed effort. How do you and fashion get along? What is your favourite piece of clothing and what is your take on style? I enjoy experimenting. As a kid I also went through a Punk moment in which I dyed my hair all kinds of colours. It's fun and exciting to decide what to wear. I’ve always experimented with different kinds of dress codes but now I’m veering towards a more minimalist style, going more for T-shirts and jeans in plain dark colours. I like to wear elegant attire when the opportunity arises but always keep it simple, usually a dark grey suit, white shirt and black tie. For me, elegance is synonymous with simplicity. Who would you like to work with from the movie world? I really love the work of Daniel Day Lewis but let me stick to the new generation here otherwise I’ll have to reel off another long list of names. At present, I admire and have great respect for Leonar- do DiCaprio, Michael Fassbender,Tom Hardy, and Woody Harrelson. I'm ‘in love’ with Marion Cotillard, Jennifer Lawrence and Carey Mulligan. In Italy, Alesandro Borghi and Luca Marinelli’s works are exceptional; they’re not only good filmmakers but also good people.The same goes for Micaela Ramazzotti and Alba Rohrwacher. My ultimate dream is to work with Industrial Light and Magic, the American company that did the special effects for the Lucas movie, to create the sound inside the ‘Skywalker Range’ and maybe even get Spielberg to produce it. But that’s me aiming for the stars again. Any Hollywood dreams? I lived in LA for seven years and got my degree there. I still have a small apartment in Century City, which was once the back lot ofTwenty Century Fox. I love LA and I like the idea of going back there to work. So, yes, I will chase that dream and make it happen! What does the future hold? I just filmed a shortmovie for Persol starring the famous director Wim Wenders. A film within the film. Moreover, I just signed a contract with Paco Cinematografica, the producer of Giuseppe Tornato- re’s latest films. I’ve put together a great team with the help of Arturo Paglia and Isabella Cocuzza, the founders, who I met after L'Errore.They gave me free reign to create something adventurous and bold in which I fully believe and let me develop the screenplay, which I scripted with the help of my girlfriend Irene Pollini Giolai and the epic Ugo Chiti. I was really inspired by Edward Scissorhands, Let  me In and Carrie. But I can’t reveal too much, it’d spoil the surprise, so I’ll just say that it’s a dark fairy tale set in modern day Naples, it talks about the importance of dreams and adds the horror element to the coming-of-the-age genre. And Brando’s secret to happiness is? Self-confidence. It's not easy but happiness must be won every day through purpose and passion. Photography | Pier Nicola Bruno Stylist | Giorgia Cantarini Stylist assistant | Orsola Amadeo Photography assistant | Andrea Benedetti Grooming | Luca Lo Coco  Location | Townhouse Duomo by Seven Stars @ All Rights Reserved

This summer will come back to the bookstore Mr. Kevin Roberts , the executive director of Saatchy Gallery in London, with the photo-documented book with the title 64 Shots: Leadership in a Crazy World (due out June 21 for powerHouse Books). After the great success with audiences and critics in 2004 with Lovemarks: the future beyond brands , Roberts returned to impress with a book that is a collection of portraits in 16 chapters, anecdotes and aphorisms from the cultural background and bio of the author, in relation to the great leader of our time History. There are, therefore, passages dedicated to Nelson Mandela, Margaret Thatcer but also Bruce Springsteen or Brigitte Bardot, timeless icons that marked an era and that Roberts wants to celebrate trying to convey, between texts and pictures, a sort of chain of tips, motivational drives pushed for the reader, in order to live a life to winning. Everyone can be reflected in this book, it seems to suggest Roberts: with a visual metaphor of images, moments, and tweet in pills that define the text, 64shots is a book to learn from big business making the most of their creative potential.

Vintage Tattoo Flash  is a rich overview of the firs years of  Flash Art americana , tattoos' art, where we can find a substantial collection of flash-tattoo, also hand painted, printed, or found on the walls of the most famous American tattoo artists. The vintage flash hand-sketches, are incredibly difficult to find, for this reason the big support and collection of the famous tattoo artist Jonathan Shaw has been fundamental for the realization of the book. Shaw is a voyager outlaw artist, writer, blogger, anti-folk hero and legendary tattos Master. Shaw is born in New York and grew up in Los Angeles, where has learnt to tattoo with the California Masters of the old school . After having worked with artists such as Jim Morrison, the Manson's family, and Charles Bukowski, got the addiction of heroin and a crime's life. He left Hollywood in 1970 to travel the world and established Fun City, the first tattoo street store in New York since when tattoos were legalized  in 1960. Jonhatan has one of the biggest collection of historical flash tattoos of the world and thanks to his collection we can review the first 75 years of the american tattoo starting from the twentieth century. Vintage Tattoo Flash, duplicate with attention inedited images of original flash designed by tattoo artiests such as Bob Shaw, Zeke Owen, Tex Rowe, Ted Inman, Ace Harlyn, Ed Smith, Paul Rogers, the Moskowitz brohers, and many more relatively famous and unknown. www.jonathanshawworks.com @All Rights Reserved

Fausto Puglisi embodies the new generation of Italian New Wave designers that has captivated the world. His Pitti Uomo debut will see him show his first ‘For him’ capsule collection and the women's Resort 2017 collection. Puglisi’s name is linked to sensual looks, impeccable tailoring and the bold contrasts of designs that are the coming together of his Italian origins and his fascination with all facets of American culture. Puglisi’s designs are the grammar of maximalism and decorative artistry applied to everything, from jeans to evening dresses, punctuated with a pop spirit, as revealed in the unpublished sketches that show the designer’s looks next to models of Greek statues or in poses that echo a classical beauty reworked in his distinct decorative language. MANINTOWN went to learn more about the new menswear project from the designer himself. Where did the idea for a menswear capsule collection come from? The transversal nature of males and females and the concept of androgynous fashion have always been in my soul. The concept appeared as early as the 70s, when men were already buying women’s oversize garments. So the idea for this new adventure, a capsule collection made of very special pieces, came from the first proposals. What kind of man did you have in mind? I want to pay tribute to the beauty and nobility of the male and to the freedom of the hero who is not afraid to express his desires and unleash his inner demon. I took the ideals of the Greek male and reworked them in a contemporary spirit. The man of my collection dismisses the conventions of bourgeois good taste, has a personality full of contrasts and knows how to balance contradictions, the simple person as king. Talking about your personal journey and contrasts, which cities do you feel closer to? New York City is where I feel at home and where anything can happen, but I also love the energy and passion of the Mediterranean culture, from Naples to Istanbul, by way of South America. But also places like Miami, where at South Beach you can see a surprising variety of men. What does fashion mean to you? I believe that fashion is a highly creative craft, almost an art form, especially when communicated in a specific language. Fashion is also a social more that is a clear indicator of the mood of the society we live in. @All Rights Reserved

Photography | Pier Nicola Bruno Styling | Fabio Ferraris Model | Lucas Reckman @ilovemodels Grooming | Laura Rinaldi @hm battaglia using cotril @All Right Reserved

Classic, comfort and irony, this summer break the rules with color-matching, styles and not-conventional fabrics. Photography | Giorgia Fanizza Stylist | Orsola Amadeo Model | Matthew  Moll  @ Fashionmodel @All Rights Reserved

Starting from September 2016 The Royal Academy of Arts will launch the exhibition Abstract Expressionism, a collection of more than 150 paintings, sculptures and pictures coming from publics and privates world's collections. The exhibition, organized in collaboration with the  Gugghenheim Museum of Bilbao , collects masterpieces of priceless value of the most acclaimed artists of the movement: from  De Koonig  to  Rothko , from  Pollock  to  Clyfford Still , of which nine paintings will be exposed in a gallery reserved inside the exhibition. Curated by  David Anfam  and  Edith Devaney , the exhibition will explore the phenomenon of the  Abstract Expressionism  including different medias, travelling through the two main movement's fronts: the one of the  color-field , the artists focused on the contemplative and sublime use of te colour, and the one of the  gesture , with the art pieces of the artists similar to Pollock. Some of the artists inspired by the play and by the colour's contrasts have signed the transposition of the creative processes in the style and fashion, of personalities such as Ottavio and Rosita Missoni, who are also fascinated by the geometrization of shapes, by the use of colors and by the psychic and emotional resonance of the environment. Close to the constructivist mood, to the lyric abstractionism of Sonia Delaunay and the world of Klee, the Missoni were the first ones who established parallelism and assonances between art and fashion, suggesting the idea of fluidity without boundaries nor precepts. Interrogating the conventional notions of a scale, varying accents and colors with dramatics innovations, the Abstract Expressionism has been a complex and multi-facetted artistic phenomenon: the huge collection organized in this exhibition will make this event difficult to be duplicated again through the years, an unforgettable spectacle. The tour will start in London on September 24th, where the exhibition will stay until January 2nd to move then to Bilbao from the 3rd of February until June 4th, 2017. Tickets are available everyday at RA or online on this link  www.royalacademy.org.uk @All Rights Reserved

You can tell a man by the shirt he wears. The Spring/ Summer 2017 menswear collections take shirts on a bold and colourful journey through tapered lines, natural fab- rics and classic hues, offering an eclectic smorgasbord of wearables that range from elegant to sporty, from cool to ironic. With verve and zest is the best way to wear a shirt. In- deed, the shirt is a staple of the male wardrobe and, like an identity card, often reflects the wearer’s individuality. Because, after shedding its heavy mantle of winter sweat- ers and coats, the shirt emerges in all its summer glory, even taking the place of the jacket. And a shirt can say a lot about character. To celebrate 60 years of shirt-making, the Vicenza-based brand Xacus has unveiled the ‘A shirt a star’ capsule collection, inspired by the world of cinema and a billboard of stars past and present: from Elvis Pres- ley, the easy going charmer of Hawaiian fame, to Michael Douglas, the ruthless trader of Wall Street, not forgetting the aplomb of James Bond and the tenderness evoked by Tom Hanks as Forrest Gump. Meantime, Bagutta not only gives a new twist to its timeless white shirting line, but also dips its cottons into a brand new paint box. Our fashion editor loves ?/ We love ?/ The fashion team loves the full colour prints that play with the chromatic accents of flora and fauna, perfect for those who like their ap- pearance to reflect how super-happy they feel inside. The elegance of Sonrisa is a wearing point, not a talking point. The Italian label has added yet another chapter to its impressive shirt-maker history with Fior di cotone, or Cotton Flower, a fitting name for a shirt with perfumed aspirations. Pure linen and coated fabrics also feature on the 2017 sunny season style menu, with a colour palette that moves between typical summer brights and the rarefied air breathed by the deepest greens, greys and blues. The relaxed cool and the raw cuts of the Tintoria Mattei shirts cannot fool the quality conscious eye of the discerning, who will appreciate the superlight materials made in Japan and the tailored matrix of the shirt with its triangular stitching and trapezium shaped yokes. Neil Barrett read between broken lines of his collection that crosses cultures and include creative inputs from the four corners of the world. It is a cosmopolitan shirt. At Shirt Studio , the sophisticated sartorial interpretations of designer Alfredo Fabrizio redefine this wardrobe staple in a way that highlights the wearer’s individual take on life. @ All Right Reserved

Reference point for a refined and innovative clientele, Antonioli is one of the most cutting-edge concept stores in terms of brand mix and avant-garde web approach. We have met Claudio Antonioli to talk about scouting and of the project with WHITE and the Danish designer Soulland. How does the brands’ selection for the web differs from the one for the store? The two experiences go hand in hand. The online experience has allowed me to develop projects and proposals that are even more complex and research-based. In the shop the selection is also influenced by the room available. The two realities interact and reinforce one another. The website, for instance, has greatly contributed to the fame of the store. Your scouting: which are, in your opinion, the most interesting countries at the moment, and why? With my buyers we cover almost all the fashion weeks, from Tokyo to Seoul, but obviously also London and Copenhagen, as well as Paris, that is still a reference point. Personally I think that the designers from Belgium and London are the best in terms of creativity. Italian fashion, including young designers, is less experimental, although very important commercially. How do you view the role of Florence and Milan as compared to capitals like Paris? The strength of Florence is that it has opened up to the world by hosting international designers and big events thanks to considerable economic investments. Milan should, starting from the fashion schools, should create alternative spaces like the several galleries in Paris, which keeps being an important reference point with an interesting calendar. In Milan, the role of the WHITE show is important, as it showcases the latest trends and the womenswear pre-collections. What do you think of the See-now-buy now and of the fashion system’s speed? It is impossible to stop the Internet evolution or think to go back to the past. Communication is a crucial factor, furthermore being up-to-the-minute is paramount. What do you like about Copenhagen and the Northern European fashion in general? I think it is a different fashion concept, where there are little, but very interesting brands with a very targeted distribution. It is an important experience that opens up your mind to a certain kind of vision. What are your projects and challenges? I have just inaugurated a new Antonioli store in Ibiza that is yet again a vital crossroads, both in terms of communication and business. I love its mood and music scene. From my passion for the electronic music came the idea of re-launching an historical Milanese club, the Divina, which I am re-opening with a new-fangled concept and dj line-up. I always try to pursue my passions. @All Rights Reserved

Matteo Martari is the essence of friendly reserve, his penetrating eyes a striking feature of his slender model’s body. After giving up modelling five years ago to pursue an acting career, Matteo is high on life and passionate about his work in the world of stage and screen, ready to spark emotional fuses, or, in his own words, “to communicate with people in a creative way”. He sums up his previous life as a model by saying: “The great thing about fashion was the travelling; I learned three foreign languages and visited places I would never have seen otherwise”. After making a splash in a couple of successful fiction series - in particular as Giovanni Buitoni in ‘Luisa Spagnoli’ (2016), and in ‘The Complexity of Happiness’ (2015), the movie directed by Gianni Zanasi - Matteo has just wrapped the final take of his latest cinematic adventure “2night” (scheduled for release in October) directed by Ivan Silvistrini, earning him the distinction of being one of the most promising actors to hit the Italian and international film scene. Man in Town met Matteo on a break between projects to chat about life and what he loves most. Can you give our readers some deeper insights into what your latest film is about? ‘2night’ is the story of life, of chance encounters, and of choices. It’s a shoestring budget production with lofty ambitions. The film was shot over five consecutive nights and was very demanding as it’s pretty hard to stay focused during the dark hours. I’m no stranger to night work, though, as I used to work in a bakery before modelling. What does the future have in store? We’ll have to wait and see. I’m crazy about both the cinema and the theatre, which I’ve done plenty of in the past, but the fiction series was magic, not to mention the web series “Under” directed by Ivan Silvistrini, which I’ve done one episode of; I believe digital streaming is the future. I’d love to work with Italian directors like Gabriele Mainetti and Fabio Mollo, who’ve won awards for their amazing productions, while my biggest dream is to get an offer from Danish filmmaker Thomas Vinterberg of the Dogma school. But what counts the most, for me, is to be able to create a project that people like and have fun doing it. What are your boy passions? I’ve been a biker since I was 14. I love endurance sports and as soon as I can I’m going to open my own rally stable. For me, vintage cars are the true style icons. Speaking of style, what does your ideal wardrobe wear? Since working as a model ‘trendy’ has lost its appeal for me. I’m more into a style that slants to the technical and wearable. But I’m mad about hats and have around 200 in my collection, including a few Borsalinos that I picked up on my travels around the world, many in Paris. I admire men who have a defined concept of elegance and know how to carry it off. For me, the look always defines the character: playing Giovanni Buitoni in ‘Luisa Spagnoli’ taught me that the elegance of the past was born of grooming rites that are no longer possible today. The imperative of practicality has taken sway, stepping up the frenzied pace of life almost to excess. Photography | Roberta Krasnig Stylist | Stefania Sciortino Grooming | Isabella Avenali per CC Making Beauty Photography assistant | Chiara Filippi e Leonardo Barbaresi Location | Castello Della Castelluccia di Roma @All Rights Reserved

Perhaps people know you more for appearing on the ‘I can do that!’ talent show, where you had to master the big challenge of doing something totally different to what you do every day, and come third. But the real sports enthusiasts will remember you for your feats as a member of the Italian diving team at the London Summer Olympics 2012 and for your brilliant track record of medals, won in both national and European championships. Tommaso Rinaldi , born 1991, momentarily on leave from the Italian Navy, was up for a photo shoot and a chat to give Man In Town readers a glimpse of his life as he prepares to compete not at Rio but at the later Chinese Olympics. How did you end up diving? It’s a family thing, like a tradition; my dad was a diver too, so I’ve been hooked on the sport since I was little. What has been the most special moment in your career to date? I’d say at the end of the 3-meter springboard event at the Olympics, when my dad and I just couldn’t stop hugging each other from pure joy and elation. My dad’s also my trainer so it was a breath-taking moment for us both, very special. What was it like to be on TV? It was great fun to be on Carlo Conti’s programme on Rai1. I met some fantastic people and it was a good way to see if I could do stuff I knew nothing about, had never tried before. Future plans? My plans are totally focused on my sports career, at least while I’m in peak physical and mental condition. I really need more breath-taking highs like that! What is your style when you’re not poolside? Very simple, I’m just a guy who likes to hang out with his friends. Actually, seeing as I’m single right now, I’d really like a beautiful woman at my side (he was laughing as he said that, btw, ed. ). Do you have interests other than diving? Yes, loads, despite such a demanding training schedule. I like to go fishing, to watch movies, to play five-aside football with my mates, or maybe a game of tennis. How did you like this taste of being a model? Modelling is great fun. I feel quite at ease and not at all camera shy. I’d really like to do more of it. Which city has stolen your heart, and why? The eternal city: Rome. She is my urban soulmate. Rome was where I was born and grew up. Rome has everything. And each time I have to go someplace else for work I miss my beloved city so much it gives me instant pangs of homesickness. Photography | Francesco Menicucci Stylist | Stefano Guerrini Stylist’s assistant|Riccardo Terzo Grooming | Alice Taglietti Model | Tommaso Rinaldi Thanks Brave Models @All Rights Reserved

Un viaggio reale e virtuale dentro e intorno al mondo della moda. Parte da qui, anzi, riparte da qui, da questo innovativo progetto che mescola web ed heritage, design e innovazione, la riconferma di Mandarina Duck come brand iconico made in Italy. Cinque zaini nuovi di zecca, otto blogger globe trotter e altrettante fashion week di caratura internazionale i protagonisti di questa nuova avventura del brand dell’anatra gialla. Dietro cifre e personaggi, la felice intuizione di Giovanni Bonatti , ceo del marchio da dicembre 2015, che ha ideato lo Utility Regeneration Project : la rivisitazione, a quasi quarant’anni di distanza, dello storico zaino Utility , lanciato nel 1977, attraverso il tratto sicuro dello stilista Denis Frison , direttore creativo del marchio. Queste nuove versioni sono protagoniste di un fashion journey attraverso le capitali della moda compiuto dagli influencer prescelti e il risultato è un video-diario di viaggio in progress che chiunque può seguire online, sul sito dedicato al Regeneration Project. Il tour è partito da Firenze e, più precisamente dalla 90esima edizione di Pitti Immagine Uomo di giugno 2016, con K.E. Guerre; Fredrik Risvik ha fatto tappa a Milano Moda Uomo; Fabrizio Oriani è stato al menswear di Parigi, mentre Paola Turani ha viaggiato fino a Berlino. A New York ci va Gianni Fontana, invece Copenaghen è la tappa di Laura Noltemeyer e Stoccolma quella di Frank Gallucci. Alla London Fashion Week di settembre sbarcherà Asena Saribatur. MANINTOWN ha incontrato Giovanni Bonatti per conoscere a fondo il progetto e le novità di Mandarina. Qual è lo spirito di questo progetto? Riportare Mandarina Duck al posto che gli compete. È stato uno dei brand più iconici degli anni ’90 assieme alla Coca Cola, agli Swatch e alla 500. Per me, rilanciare il marchio, vuol dire ripartire dal prodotto più significativo, lo zaino Utility, proposto nel 1977 e adesso rivisitato in chiave contemporanea. Le persone hanno di Mandarina un bellissimo ricordo, come di un amico che le ha accompagnate per tanto tempo e ora si è scolorito. Per questo motivo vogliamo rigenerarci, per far riscoprire al consumatore questo legame affettivo. Com’è il nuovo zaino Utility? Risponde alle esigenze dell’uomo di oggi e asseconda le necessità della tecnologia moderna. È organizzato in modo da accompagnare durante tutta la giornata, con un contenuto funzionale, ma non a discapito dell’eleganza. Le nuove cinque versioni sono tutte unisex, con tessuti, materiali e colorazioni completamente rinnovati. Abbiamo voluto che fosse un prodotto multifunzionale, con la bellezza intrinseca dell’Italian design. La scelta dei nomi giapponesi (uno dei modelli si chiama Kyoto ndr .), invece, è stata dettata dal fatto che il Giappone, con i suoi grandi spostamenti quotidiani, ci rappresenta bene. Perché è stato scelto Denis Frison come stilista e direttore creativo? Ho voluto un designer che non provenisse dal mondo degli accessori. Denis ha una grande passione per forme e materiali e una grande esperienza nei capispalla. Ha lavorato con Henry Cotton’s e, attualmente, sta lanciando la sua linea e aprendo un monomarca a Los Angeles. Come è nato questo link tra Mandarina, gli web influencer e le fashion week internazionali? Mandarina ha sempre cercato l’avanguardia, anche nella comunicazione. Penso che sia giusto usare i sistemi più moderni per raccontare il nostro mondo. Con quale criterio sono stati scelti gli influencer? È stata una ricerca dettata dalla multiculturalità. Abbiamo voluto e selezionato uomini e donne più o meno giovani e di differenti Paesi, per dimostrare la trasversalità del nuovo prodotto e per trasmettere un messaggio globale. Poi, zaino e viaggiatore si sono scelti vicendevolmente, a riprova di quanto il brand rappresenti al meglio le diverse esigenze della persona. Qual è il consumatore tipo di Mandarina Duck? Più che di uomini e donne si può parlare di individui e cittadini cosmopoliti. Mandarina accompagna le persone nella loro globalità e targhettizza questa tipologia di persone. È più un attitude che un semplice marchio di accessori. In quale direzione si stanno orientando i progetti di diffusione del marchio? Attualmente siamo maggiormente presenti in Cina e Corea, meno in Europa. L’obiettivo della distribuzione è quello di tornare a essere presenti nei migliori multimarca del mondo. Abbiamo cominciato con LUISAVIAROMA a Firenze, durante il Pitti Uomo. www.mandarinaduck.com @Riproduzione Riservata