Kanye West revamps Chicago Gap store as result Of YEEZY’s collaboration

Kanye West knows exactly how to drop the jaws. Yes, you heard it right. Singer and entrepreneur, he announced a head-scrabbling partnership with chain retailer GAP, kicking off a ten-year-long collaboration. 

A mysterious shroud envelops the Gap Store at the corner of Michigan and Ohio in Chicago, apparently the exact store that West himself used to shop at. https://www.instagram.com/p/CB_RIL9HI_8/?utm_source=ig_web_copy_link

One of the street-facing side features the quirky asymmetric logo for YEEZY Gap (as the joint effort is known), while a larger one at the end of incline is emblazoned with text sourced directly from a note West wrote by hand. It says:

Thank GodHi Chicago it’s meThis is Gap storeI used to shop at whenI would drive my Nissanfrom the southsideso blessedI thank god and I amso humbled at theopportunity to serveI put my heart into thecolor palette and everydetail I love Tron the originalDo you like stuffI don’t know what to do withmy handsLove YEEZY

The text indicates that West himself redesigned the store down to the colour palette. No launch date for the collection or store opening have been confirmed, but specific timelines will surely emerge soon.