A DAY WITH YOUR GENTLEMAN

Today's true gentleman, with Marco Cartasegna

Do gentlemen still exist today? Or are they simply a legacy from the past? We asked the founder of the blog “YourGentleman”, Marco Cartasegna, who, after a successful career as a model and studying International Management, returns to his first passion: fashion. Thus, in 2015 he launched his blog, where he writes about his own personal style, elegance and his original creations.

“The gentleman today," says Marco, "doesn’t exist as he did in the past century. Society has evolved, for better or for worse I'm not sure, but it certainly has changed. In this context, the new gentleman should often as possible to maintain ties to the values of the past, both in the most significant aspects of life and in everyday actions. He should always keep his word, not accumulate debts, respect women, even with small gestures like opening the car door for his better half…”

What are the modern gentleman’s passions and style?

"A gentleman’s passions can be varied, the important thing is to do what he loves with elegance and simplicity. He can even be elegant while playing rugby. The gentleman’s style is totally personal in his daily life, but he must respect etiquette when it is required. For example, it is unacceptable to show up at a black tie event in an “alternative” look."

In light of speaking today's gentleman, Marco interprets for MANINTOWN three looks from the Herno Fall/Winter 2016-2017 Collection. As Marco says, “the contemporary gentleman should adapt himself to the challenges of modern society by keeping his essence deeply rooted in the values of the past that inspire every daily act.” A philosophy in line with that of Herno, a company established on the shores of Lake Maggiore as far back as 1948. The brand skillfully combines tradition and innovation, intuition and creativity in every garment to accompany today’s chameleon-like man throughout every moment of the day.

For a walk in the park with his dachshund, Marco has chosen the classic 7 denier ultralight bomber. This down jacket combines functionality and aesthetic style: its padding is half fine goose down and half technical down, which adds waterproof protection, essential for the harsh winter. The insertion of goose down prevents excessive puffiness by assuring a slim fit and by enhancing the shape without adding visual weight. The collection is available in a range of energetic colors, of which Marco has chosen bright ochre. The perfect garment for gentlemen passionate about sports and the outdoors.

https://youtu.be/mu0YXuC7RjU

The latest trend: innovative wool back in the spotlight

Wool is an important part of both men's and women's wardrobes, but now in a new role that takes into account performance aspects of urban life and the cross between fashion and sportswear. It is in the active world, where performance is fundamental, that the most innovative woolen fabrics and yarns are created, often mixed with other technical fibers in order to assure the best results both during physical activity and everyday life. The fiber reinvents itself and takes on new technological qualities, thanks to the most advanced treatment and finishing, which render it ideal for every type of weather and both indoor and outdoor disciplines. As such, a new definition of sportswear emerges; fashion is enriched with timeless garments, made from fabrics designed to guarantee comfort, protection and style to globetrotters at the gym, while travelling, at home, or on the streets. Today, wool combines design, tech and comfort for the whole wardrobe for everyday or leisure.

For a lunch meeting, Marco wears a Herno knitted cardigan in pure cashmere with cashmere/silk details, lined with quilted nylon and thermal padding. The casual garment asserts a strong and energetic appearance thanks to sporty details like elastic knit wrists, collar and bottom hem, and its removable hood. High quality materials and precise manufacturing make this cardigan unique, polished, simply stylish. After all, as Marco states, "a gentleman’s passions can be varied, but the important thing is to do what he loves with elegance and simplicity. He can even be elegant while playing rugby." The cashmere down jacket is not only an expression of comfort and softness, but it also offers a waterproof treatment to affront harsh weather. A garment that embodies a perfect compromise between practicality and timeless elegance.

https://youtu.be/WGMD459RPTw

When style meets performance. An attitude of urban elegance

As underlined by the blogger, "a gentleman’s style is totally personal in his daily life, but he must respect etiquette when it is required." For this reason, nodding to a more formal occasion like a work meeting, Marco has selected the City Coat, an elegant raw-cut boiled wool overcoat. The classic style is combined with the refined, innovative material- the brand's eco-friendly HERNO IN-TECH padding- a technical material with the same characteristics and structure of goose down, but it is also waterproof and eco-friendly, a patented exclusive of the brand. Tradition and modernity join forces to create a unique garment, more breathable and waterproof than the classic down coats, yet with the performance characteristics of protection from cold weather.

For the new generation of businessmen, a series of timeless items are created with exclusive fabrics designed to guarantee comfort, protection and style for all of life's occasions. A trend destined to spread far and wide that gives rise to a new interpretation of the concepts of sportswear and leisurewear. Herno embodies this concept thanks to the continuous experimentation with technical materials combined with the most precious natural fibers.

At Pitti Uomo in Florence, the true stage for menswear trends, Herno presented its latest construction of down jackets called Ultrasonic Thermal Fusion. Like the inside of a volcano, where the shapes and masses blend together through heat, becoming elastic, formless and malleable, Herno Magma is created by a vulcanization process that blends, strengthens and and reinforces the contemporary lines of the fabric. There are two styles: a bomber jacket and a parka, created in technical fabric with waterproof treatment and an ultra-light goose down lining. Garments for the perfect urban elegance that ensures the maximum comfort, performance and attention to style. Words of a real gentleman.

www.herno.it yourgentleman.com

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